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Who We Are
Philosophy
Methodology
In The Media
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Annual Survey of Museum-Goers
Annual Survey Methodology
Inclusion and Primer
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Data Stories
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Data Stories: Infographics That Tell a Story
We regularly share our findings through illustrated, downloadable infographics known as
Data Stories
. Search, browse, and explore our
Data Stories
below.
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Annual Surveys
Audience by Life Stage/Demographic
Belonging and Wellbeing
Civics and Civil Society
Climate Change
Community
Connection to Humanity
COVID-19
Curiosity
Empathy
History
Imagination and Creativity
Inclusion
K-12 Education
Learning
Membership
Methodology
Museum Experiences
Museum Impact
Polarization and Resistance
Trust and Credibility
Visitation Trends and Rates
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Survey Year
Survey Year
2026
2025
2024
2023
2022
2021
2020
2019
2018
2017
More +
Topic/Theme
Topic/Theme
Annual Surveys
Audience by Life Stage/Demographic
Belonging and Wellbeing
Civics and Civil Society
Climate Change
Community
Connection to Humanity
COVID-19
Curiosity
Empathy
History
Imagination and Creativity
Inclusion
K-12 Education
Learning
Membership
Methodology
Museum Experiences
Museum Impact
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120
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Oldest to Newest
2025
Trust and Credibility
Trust and Responsibility to Community, Part 6: Artificial Intelligence in Museums
2025
2026
Trust and Credibility
Trust and Responsibility to Community, Part 5: Tracking Trust in Museums
2025
Trust and Credibility
Trust and Responsibility to Community, Part 4: Trusting Museums in Fraught Times
2025
Trust and Credibility
Trust and Responsibility to Community, Part 3: Supporting Credibility and Trust in Museums
2025
Community
Trust and Responsibility to Community, Part 2: Responsibility to Community
2025
Community
Trust and Responsibility to Community, Part 1: Shared Community Values
2025
Visitation Trends and Rates
Solo Museum Visitors
2025
Museum Experiences
Social Experiences and Museums, Part 4: Challenges to Social Experiences
2025
Museum Experiences
Social Experiences and Museums, Part 3: The Museum Experience
2025
Museum Experiences
Social Experiences and Museums, Part 2: The Social Environment
2025
Museum Experiences
Social Experiences and Museums, Part 1
2025
K-12 Education
Perceived Curricular Gaps: STEM
2025
Visitation Trends and Rates
Museum Visitation: Ongoing Recovery Trends From the Pandemic
2025
Inclusion
Inclusive Content in an Uncertain Time
2025
Visitation Trends and Rates
Museum Visitation: Demographics of U.S. Museum-Goers
2025
Methodology
2025 Annual Survey of Museum-Goers: Purpose and Methodology (Update)
2024
Museum Impact
2024 Visitors by Museum Types Data Stories
2024
Community
Hope For the Future and Museums, Part 3: Community and Family
2024
Polarization and Resistance
Hope For the Future and Museums, Part 2: Enthusiasm and Resistance
2024
Museum Experiences
Hope For the Future and Museums, Part 1: An Introduction
2024
Methodology
Botting: Methodology
Polarization and Resistance
Museums in a Changing World
2024
Imagination and Creativity
Imaginative Learning in Museums, Part 3: Imagination Outside the Museum
2024
Imagination and Creativity
Imaginative Learning in Museums, Part 2: Enthusiasm and Resistance
2024
Imagination and Creativity
Imaginative Learning in Museums, Part 1: An Introduction
2024
Audience by Life Stage/Demographic
Homeschool Families
2024
K-12 Education
Supplementing History Curriculum: Parent and Guardian Needs and History Organizations
2024
Inclusion
Inclusive Attitudes: A Shifting Landscape (Update)
2024
Community
Museums and Community: Perceptions and Engagement
2024
Visitation Trends and Rates
The Influence of Staff on Museum Engagement and Visitation
2024
Visitation Trends and Rates
Cost of Admissions and Museum Visitation
2024
Visitation Trends and Rates
Repeat Visitation at Museums: Introduction
2024
Visitation Trends and Rates
Museum Visitation: Ongoing Recovery Trends from the Pandemic
2024
Visitation Trends and Rates
Museum Visitation: Demographics of U.S. Museum-goers
2024
Methodology
2024 Annual Survey of Museum Goers: Purpose and Methodology (Update)
2023
Connection to Humanity
Connecting to Humanity and Humankind
2023
Civics and Civil Society
Civics, Civil Society, and Museums, Part 5: “Doing” Civics at Museums
2023
Civics and Civil Society
Civics, Civil Society, and Museums, Part 4: Museums ARE Civic Places
2023
Civics and Civil Society
Civics, Civil Society, and Museums, Part 3: Language
2023
Civics and Civil Society
Civics, Civil Society, and Museums, Part 2: The Spectrum of Attitudes
2023
Civics and Civil Society
Civics, Civil Society, and Museums, Part 1: Introduction
2023
Inclusion
Inclusive Attitudes: Shifts Over Time
2023
Museum Impact
Imagine No Museums, Part 6: Our Favorite Responses
2023
History
Imagine No Museums, Part 5: History in Our Society
2023
Civics and Civil Society
Imagine No Museums, Part 4: Our Civil Society and the Human Experience
2023
Curiosity
Imagine No Museums, Part 3: Curiosity, Creativity, and Imagination
2023
Learning
Imagine No Museums, Part 2: Learning and Knowledge
2023
Visitation Trends and Rates
Leisure-Time Shifts in a (Mostly) Post-Pandemic World
2023
Museum Impact
Imagine No Museums, Part 1: Introduction and Methodology
2023
Visitation Trends and Rates
External Pressures on Museum-Going: Inflation, Severe Weather, and Crime
2022
Polarization and Resistance
Beware! The False Consensus Effect
2020
History
Americans, Our History, and the 250th
2023
Visitation Trends and Rates
Museum Visitation
2023
Visitation Trends and Rates
Museum Visitation: Frequency vs. Incidence Gaps (2023 update)
2023
Methodology
2023 Annual Survey of Museum-Goers: Purpose and Methodology (Update)
2022
Connection to Humanity
Connection to Humanity
2022
Methodology
Amplification vs Over-Amplification
2022
Museum Experiences
Respecting Visitor Values: Audience Perceptions
2022
Belonging and Wellbeing
Museums and Wellbeing, Part 2: The Respite/Challenge Tradeoff
2022
Belonging and Wellbeing
Museums and Wellbeing, Part 1: Audience Perceptions of Museum Impact
2022
Audience by Life Stage/Demographic
Museums and the LGBTQ+ Community
2022
Visitation Trends and Rates
Museum Visitation: Recovery Trends from the Pandemic
2021
Membership
Membership Motivations and Barriers
2022
Visitation Trends and Rates
Museum Visitation: Frequency vs. Incidence Gaps
2022
Methodology
2022 Annual Survey of Museum-Goers: Purpose and Methodology (Update)
2022
Museum Experiences
Museum Experience Preferences: Shifts…Or Not
2022
Climate Change
Climate Change in Museums, Part 5: Emotional Responses Towards Climate Change
2022
Climate Change
Climate Change in Museums Part 4: Museums, Climate Change, and Credibility
2022
Climate Change
Climate Change in Museums, Part 3: The Big Takeaways
2022
Climate Change
Climate Change in Museums, Part 2: The Spectrum of Climate Change Attitudes
2022
Climate Change
Climate Change in Museums, Part 1: Content and Sustainability
2021
Audience by Life Stage/Demographic
Leisure Time Patterns Among U.S. Adults
2021
COVID-19
Museums and the Pandemic: Data Story #13 – COVID Winter
2021
COVID-19
Community Concerns and the Pandemic
2021
COVID-19
Virtual Audiences, Part 1
2021
Museum Experiences
Virtual Audiences, Part 2: Who It Worked for…and Why It Didn’t Work for Everyone
2021
COVID-19
Museum Visitation, Pre- and Mid-Pandemic
2021
Inclusion
Curiosity, Compassion, and Community: The Traits of Inclusive People
2021
COVID-19
Museums and the Pandemic: Data Story #14 – Vaccinations and Reentry
2021
Audience by Life Stage/Demographic
Museum Visitation Rates: A Demographic Data Story
2021
Inclusion
The Spectrum of Inclusive Attitudes: Methodology
2021
COVID-19
Museums and the Pandemic: Data Story #16 – Masking: May 2021
2021
Curiosity
Audiences and Inclusion A Primer for Cultivating More Inclusive Attitudes Among the Public
2021
COVID-19
Museums and the Pandemic: Data Story #15 – Spring 2021 Update
2021
Audience by Life Stage/Demographic
Museums and Trust, Spring 2021
2021
Inclusion
Teaching Inclusive History: Educator Needs
2021
Inclusion
10-Step Primer from Audiences and Inclusion – Poster/Printable
2021
Methodology
2021 Annual Survey of Museum-Goers: Purpose and Methodology
2020
COVID-19
Museums and the Pandemic: Data Story #6 – Broader Population Concerns for Museums
2020
COVID-19
Museums and the Pandemic: Data Story #5 – Hope and Healing
2020
COVID-19
Museums and the Pandemic: Data Story #4 – Museums Are Struggling Financially. Do People Know? Will They Support Us?
2020
COVID-19
Museums and the Pandemic: Data Story #3 – When Will Audiences Be Ready to Return to Museums? And What Will Help Them Feel Safe and Comfortable?
2020
COVID-19
Museums and the Pandemic: Data Story #2 – Do Audiences Want Virtual Content from Museums?
2020
COVID-19
Museums and the Pandemic: Data Story #1 – How Are Museum-Goers Responding to the COVID-19 Pandemic?
2020
Learning
The Purpose of Learning – 2020 Annual Survey of Museum-Goers: Data Story #6
2020
Polarization and Resistance
Museums and Neutrality: Taking Positions in a Polarized Society – 2020 Annual Survey of Museum-Goers Data Story #5
2020
Audience by Life Stage/Demographic
Worldviews, Clusters, and Intuitive Epistemology: An Introduction – 2020 Annual Survey of Museum-Goers: Data Story #4
2020
Curiosity
Curiosity: A Primer – 2020 Annual Survey of Museum-Goers: Data Story #3
2020
Audience by Life Stage/Demographic
Museum-Goers and Accessibility – 2020 Annual Survey of Museum-Goers: Data Story #2
2020
Methodology
Methodology Primer: Bias – 2020 Annual Survey of Museum-Goers: Data Story #1
2020
COVID-19
Museums and the Pandemic: Data Story #7 – Summer Update
2020
COVID-19
Museums and the Pandemic: Data Story #8 – Virtual Content
2020
COVID-19
Museums and the Pandemic: Data Story #9 – Relevancy in a Tumultuous 2020
2020
COVID-19
Museums and the Pandemic: Data Story #10 – Autumn Update
2020
COVID-19
Museums and the Pandemic: Data Story #11 – Respite and Museums
2020
COVID-19
Museums and the Pandemic: Data Story #12 – Communities and our Post-Pandemic Future
2019
Inclusion
Curiosity, Empathy, and Social Justice: A Long-Form Data Story
2019
Audience by Life Stage/Demographic
Young Adult Museum-Goers: A 2019 Update
2019
Learning
The Perceived Value of Informal Learning
2019
Audience by Life Stage/Demographic
Museum-Going Parents: A 2019 Data Story Update – Part 2
2019
Audience by Life Stage/Demographic
Museum-Going Parents: A 2019 Data Story Update – Part 1
2018
Visitation Trends and Rates
Museum Visitation Rates: A Myth-Busting Data Story
2018
Museum Impact
The Impact of Museums: Knowledge
2018
Audience by Life Stage/Demographic
Families, Their Needs, and Museums
2018
Museum Impact
The Impact of Museums: Curiosity
2018
Museum Impact
The Impact of Museums: Empathy
2018
Museum Impact
The Impact of Museums: Creativity
2017
Audience by Life Stage/Demographic
Young Adult Museum-Goers
2017
Audience by Life Stage/Demographic
Museum-Going Parents
2017
Audience by Life Stage/Demographic
Older Adult Museum-Goers
