At Wilkening Consulting, we want to ensure that we are fairly considering the perspectives of all museum-goers … and not privileging the ones that we personally agree with. To do this, we:
Understand that our lived experiences can be very different than those of others
Feel strongly it is our moral imperative for museums to share inclusive content and work to be more sustainable in their practices
Strive to understand how our own values and experiences affect our biases, and work to mitigate those biases when working with data; we do this by:
Grounding research in evidence, quantitative and qualitative
Look carefully for qualitative responses reflecting multiple perspectives, and note when any perspectives are particularly strongly expressed
Field qualitative panels that are open to all perspectives and are deliberately populated with diverse positions
American Alliance of Museums Annual Survey Methodology 2023
