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Annual Survey of Museum-Goers
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About
Who We Are
Philosophy
Methodology
In The Media
Client Login
Our Services + Research
Annual Survey of Museum-Goers
Annual Survey Methodology
Reports and Publications
Data Stories
Resources
Annual Survey Respondent Information
Data Privacy
Curiosity Resources
Contact
RESEARCH RESOURCES
Completed and Ongoing Research Projects
(client-proprietary work not listed)
2025 Annual Survey of Museum-Goers (n = 98,904)
2025 Broader population comparison sampling (n = 2,079)
2024 Annual Survey of Museum-Goers (n = 90,178)
2024 Broader population comparison sampling (n = 2,154)
2023 Annual Survey of Museum-Goers (n = 107,187)
2023 Broader population comparison sampling (n = 2,002)
2022 Annual Survey of Museum-Goers (n = 90,747)
2022 Broader population comparison sampling (n = 1,017)
2021 AAM’s
Museums and Trust
(released September 2021)
2021 Annual Survey of Museum-Goers (n = 53,217)
2021 Broader population comparison sampling (n = 1,305)
Teaching Inclusive History
(n = 5,020 + qualitative follow-up)
2020 Annual Survey of Museum-Goers (n = 38,719)
2020 Broader population comparison sampling (n = 1,709)
2019 Annual Survey of Museum-Goers (n = 9,736)
2019 Broader population comparison sampling (n = 1,541)
American Attitudes Towards Inclusive History (n = 8,358 history museum-goers; n = 1,417 broader population)
AAM’s
Museums and Public Opinion
(released February 2018)
2018 Annual Survey of Museum-Goers (n = 6,000+)
2018 Broader population comparison sampling (n = 1,394)
2017 Annual Survey of Museum-Goers (n = 6,000+)
2016-2017 general broader population sampling (various lines of inquiry; over 40,000 Americans sampled)