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About
Who We Are
Philosophy
Methodology
In The Media
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Annual Survey of Museum-Goers
Annual Survey Methodology
Reports and Publications
Data Stories
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Data Stories: Audience by Life Stage/Demographic
28
result(s)
2026
Audience by Life Stage/Demographic
Museum Visitation: Demographics of U.S. Museum-Goers
2025
Museum Experiences
Social Experiences and Museums, Part 3: The Museum Experience
2025
Museum Experiences
Social Experiences and Museums, Part 1
2025
K-12 Education
Perceived Curricular Gaps: STEM
2025
Visitation Trends and Rates
Museum Visitation: Ongoing Recovery Trends From the Pandemic
2025
Visitation Trends and Rates
Museum Visitation: Demographics of U.S. Museum-Goers
2024
Audience by Life Stage/Demographic
Homeschool Families
2024
Visitation Trends and Rates
Cost of Admissions and Museum Visitation
2024
Visitation Trends and Rates
Museum Visitation: Demographics of U.S. Museum-goers
2023
Visitation Trends and Rates
Museum Visitation: Frequency vs. Incidence Gaps (2023 update)
2023
Methodology
2023 Annual Survey of Museum-Goers: Purpose and Methodology (Update)
2022
Audience by Life Stage/Demographic
Museums and the LGBTQ+ Community
2021
Membership
Membership Motivations and Barriers
2022
Visitation Trends and Rates
Museum Visitation: Frequency vs. Incidence Gaps
2021
Audience by Life Stage/Demographic
Leisure Time Patterns Among U.S. Adults
2021
Museum Experiences
Virtual Audiences, Part 2: Who It Worked for…and Why It Didn’t Work for Everyone
2021
Audience by Life Stage/Demographic
Museum Visitation Rates: A Demographic Data Story
2021
Audience by Life Stage/Demographic
Museums and Trust, Spring 2021
2020
Audience by Life Stage/Demographic
Worldviews, Clusters, and Intuitive Epistemology: An Introduction – 2020 Annual Survey of Museum-Goers: Data Story #4
2020
Audience by Life Stage/Demographic
Museum-Goers and Accessibility – 2020 Annual Survey of Museum-Goers: Data Story #2
2019
Audience by Life Stage/Demographic
Young Adult Museum-Goers: A 2019 Update
2019
Audience by Life Stage/Demographic
Museum-Going Parents: A 2019 Data Story Update – Part 2
2019
Audience by Life Stage/Demographic
Museum-Going Parents: A 2019 Data Story Update – Part 1
2018
Visitation Trends and Rates
Museum Visitation Rates: A Myth-Busting Data Story
2018
Audience by Life Stage/Demographic
Families, Their Needs, and Museums
2017
Audience by Life Stage/Demographic
Young Adult Museum-Goers
2017
Audience by Life Stage/Demographic
Museum-Going Parents
2017
Audience by Life Stage/Demographic
Older Adult Museum-Goers
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