Annual Survey of Museum-Goers

OPTIONAL. A few short sentences introducing the videos and explaining they’ll find videos specific to report years organized below. A few short sentences introducing the videos and explaining they’ll find videos specific to report years organized below.

2026 Report Explanation Videos

BREAKING NEWS: First Results from the 2025 Annual Survey

Navigating the uncertainty of 2025 has been challenging for museums and for our community members.

Explore how audiences are responding to uncertainty and cultural shifts. From a national consensus that inclusive content matters to increasing trust, and concern about, museums, these videos will help you develop more thoughtful, data-driven, effective, long-term strategies for the coming months

Audience Support for Inclusion: Staying the Course

Increasing Public Trust in Museums: 2025 Trends