Below are some additional research services you can add on to further customize your survey and/or segment your data, if desired.

Custom questions:

​$350 each, maximum of three

You may add a maximum of three additional questions to your survey at an additional fee of $350 per question.

We want the custom questions to be the best ones for you. You can either write your own custom questions or we can help you write them. We can also provide you with a PDF of dozens of sample custom questions so it can be as easy as picking out the question you think is most relevant to your museum. You are also welcome to edit any of the sample custom questions from the PDF. Simply send us your edits and we’ll make those changes.

Note: if you include custom questions, the inclusion questions will be dropped from your survey in order to keep the survey length manageable for respondents. Open-ended custom questions count as two questions. There will be no exceptions to the max 3 rule (this is to reduce survey fatigue for the respondent). Questions need to be finalized before you launch your survey.

Extra links to survey/URL variables:

​$100 each

Extra URL variables can be used to pre-segment your responses by source, such as your email list versus social media. Your results by source/URL variable will be presented as a cross tab on your spreadsheet report (but written-in comments, your slide deck report will not be separated out by source/URL variable). Minimum 75 responses/URL variable to run this reporting. You will be billed at 50% if minimum response is not met. This needs to be finalized before you launch your survey.

Full reporting by URL variable in spreadsheet and slide deck reports:

​$350/URL variable

If you are using extra URL variables, this option provides full reporting throughout your spreadsheet report (all written-in comments are separated out by source/URL variable) and in your slide deck report (maximum 2 URL variables for readability in slide deck). Minimum 75 responses/URL for full report treatment. This can be added after your survey has launched.

Additional cross tab reports:

​​$100 each, must have an overall sample of 500 to request

Each requested cross tab will appear as a separate tab in your spreadsheet report. Can be requested by specific question (e.g., by age or other demographic characteristic), by life stage, or other parameters you define.​ This can be added after your survey has launched.

Raw data spreadsheet of results:

​$100

All personally identifying information will be removed. This can be added after your survey has launched.

Coding of all written-in comments from your respondents:

$650 to $1,800+

We will hand-code your written-in comments and share the results via slide deck, including brief commentary and takeaways. This can be added after your survey has launched.
Pricing varies based on size of sample (We recommend a sample of at least 250 for stability, but offer coding for smaller museums who may reach stability with a smaller sample size):

• <250 responses: $650 

• 251 – 500 responses: $850

• 501 – 1000 responses: $1,250

• 1,001 – 2,000 responses: $1,800

• Samples above 2,000: $300 per 500 responses above 2,000

One hour of private consultation with Wilkening Consulting about your results:

​$250

First hour is complimentary to Tier 3 members of AAM or museums that participated in the 2017 – 2019 Annual Surveys.

Broader population sampling in your community:

​$2,000+

Click here for more information (scroll past “data cuts” section).

Any other special requests, please contact Jessica Strube at
jessica (at) wilkeningconsulting (dot) com for a quote.